10 Reasons You Need To Blog (Part 2 of 3)

This is a blog post that I authored for the web marketing agency, Engenius, where I work as Web Developer. Check them out on the web at engeniusweb.com. Kick back and enjoy the read.

We’ve already seen how blogging is an integral part of growing your business. Let’s recap:

  1. It’s a Great Way to Connect With Your Customers.
  2. It’s a Great Way to Find New Customers.
  3. It’s Free!
  4. Search Engines Love Helpful, Fresh, Relevant Content.
  5. People Love Helpful, Fresh, Relevant Content.

Blogging is an integral part of growing your business. As awesome as that is, writing blog articles can also help you grow as a person.

Here are 5 reasons blogging will help you grow:


Writing is a vital communication tool. Good writing skills allow you to communicate your message with clarity and ease to a far larger audience than what a face-to-face or one-on-one conversation would. Thus, having good writing skills is crucial to everyday life.

The easiest way to get better at something is to keep doing it, and do it a lot. So why not create a blog? Having a blog and posting to it regularly will force you to practice. And practice makes perfect, right? Then again,maybe it doesn’t. But practice does make you better!


As you improve your writing skills, your thinking skills will simultaneously improve. This is because writing is thinking on paper. And, loop-style, as your thinking skills improve, so will your writing skills. The two always go hand-in-hand.

It was Einstein that said “If you can’t explain it simply, you don’t understand it well enough.” There is a lot of truth to this, but I would say that if you don’t understand it well enough, then try to explain it. Often times, if you try forming your thoughts into words, you’ll find it easier to understand than before.

8. YOU’LL BECOME A BETTER _________.

Blogging helps you become better at just about anything. If there’s something you want to learn how to do or do better, blog about it. But before you blog about what you don’t know about — that would be a disaster — do your research! As you do, take notes — and lots of them. You are already learning new things, just by doing research. Even more, formulating your thoughts into concise and clear paragraphs solidifies those ideas in your mind.

The Roman philosopher Seneca said, “While we teach, we learn.” When you write, your objective is to teach others, not yourself, but you teach yourself something in the process. This is called the protégé effect. You can learn just about anything simply by trying to write about it.


Blogging not only helps you grow, but it also helps your readers grow too. If your content is helpful and relevant, people will want to read it, and they will learn from it. Blogs inspire change in people. People finding inspiration from your writing is highly rewarding.

Here’s a story about a Scottish girl named Martha Payne, age 9, who started blogging to expose poor learning conditions in her school. In just the first four months, her blog was read by nearly 8 million people. Local authorities took notice and swiftly improved the school’s conditions. The blog even raised £114,000 (approximately $175,000 USD at the time of this writing) to feed children in Malawi. Now that’s inspiration.


Blogging will help you gain more confidence in yourself. As you become a better writer, thinker, learn new things, and inspire others, you will gain confidence.

One unique thing that sets blogs apart from traditional print publishing is the comment system. The social interaction you can have with your readers is invaluable. If you are inspiring others, you’ll know, because people love talking about it. It feels great to get positive feedback, and your confidence will increase with each positive comment, Facebook share, and tweet you receive.


Having a blog is a surefire way to grow as a person:

  • You’ll become a better writer and thinker.
  • You’ll learn new things.
  • You’ll become more confident.

And there are many more benefits to blogging that I haven’t even talked about. If you’ve never written a blog before, I encourage you to try it.

Then again, maybe you shouldn’t blog. Come back as we finish out this 3-part series, to discover 3 reasons why you shouldn’t blog.

Source: http://www.engeniusweb.com/blog/10-reasons...

10 Reasons You Need To Blog (Part 1 of 3)

This is a blog post that I authored for the web marketing agency, Engenius, where I work as Web Developer. Check them out on the web at engeniusweb.com. Kick back and enjoy the read. 

There are over 152 million blogs on the internet, with a new blog being created every half a second.

And that was in 2013. I’m sure by now, that number has at least tripled. Blogs are here to stay. We live in a digital world, where knowledge is power and lives in your pocket. There is a blog for every subject area and topic you can think of. Seriously. If you’ve thought of it, someone else has too, and they have written about it—on their blog.

Your audience is already reading blogs. And any good marketer will tell you that the best way to market your business is to go where your customers are—it’s less work that way. And that methodology certainly applies to blogs.

Here are 5 reasons blogging will help your business grow:


So you have a Facebook and Twitter account. Perfect. That was easy. But what kind of message are you sending to your audience? When used effectively, email newsletters are a great tool, but after that first open (and keep in mind, only 1 in 5 will actually open your email), where will your customers go to find the latest information? The answer is your blog. Blogging is personal, searchable, and interactive, and it lives on your website, so it’s the perfect medium for keeping your customers informed about what’s going on with your business or products. You then can automatically share your blog posts on your social media accounts.


When done right, blogging is also an invaluable marketing tool. Business that blog consistently generate significantly more traffic than businesses that don’t, with most of that traffic being new users. Business with blogs receive 67% more leadsthan those that don’t. Using email marketing tools in conjunction with your blog is great way of capturing those leads and turning them into paying clients.


Yep. We use WordPress, and we love it. It’s built by hundreds of community volunteers, has incredible documentation and support, and you can get it setup on your website or domain in seconds, without spending a dime. Your only expense will be a domain (around $10/year) and a host (most plans start at a few bucks per month), but if you have a website, you already pay for that. The only thing that blogging will cost you is your time. But remember, your blog will work day and night, even when you aren’t.


Search engines crave new content. The big two, Google and Bing, will rank your website based on how recent your content is. And freshness isn’t the only thing that matters—relevance and helpfulness are vital factors too. The more people that share and link back to your content, determine the authority of your blog. The more your post content that your audience actually shares, the higher you will climb in the ranks.


Search engines aren’t the only content-hungry ones out there. Even though we account for less than 40% of web traffic, humans love content too. Think about it: when you want to learn about the latest happenings, what do you do? You Google it. Google does the leg work in 1/8 of a second, but what does it magically return to you? Blogs. And lots of them! And you click on these blogs and read them, because they are relevant to your question and help answer it. And that’s exactly what your customers do too.

It’s obvious that blogging is an integral part of growing your business:

  • It connects you to your customers and helps you find new ones.
  • It’s free and works for you even when you don’t.
  • It generates traffic.

Of course, these are just a few of the many benefits of blogging. In Part 2 of this 3-part series, we will cover 5 reason blogging will help you grow as a person and a leader, which in turn will help your business grow, because great leaders build great companies.

And don’t worry. We’ll shoot you an email when Part 2 and Part 3 come out—just make sure you are on our newsletter list.

Go forth and blog!

Source: http://engeniusweb.com/blog/10-reasons-you...